The Wall Finish Most Architects Haven’t Specified Yet — And Why That’s About to Change

In this session, Adam Herz, Founder of EastCoast MuralPros, presents how NextGen WallPrinting technology is transforming interior surface design — and what architects need to know before specifying it. Architects will discover how this approach combines design freedom, sustainability, and performance while meeting the demands of modern architectural practice.

How next-generation wall printing technology works
Health considerations and low-impact material benefits
Sustainability advantages compared to traditional wall finishes
Performance characteristics and durability
How to integrate advanced wall finishes into specifications

Leading the introduction of NextGen WallPrinting technology on the East Coast.

— Erik Zambell, Granoff Architects

East Coast Wall Murals approached the work the way a good consultant approaches architecture — they listened first, understood the intent, and then translated it into a precise physical result. They helped calibrate scale, alignment, and bleed so the graphics read correctly within the space, not just on screen. Installation was professional and unobtrusive during business hours, and the finished murals have become focal elements in our studio. We view them as a true extension of the design team.